BoConcept in Dallas?

BoConcept is known for "urban design", but unless you're traveling often to DC or NYC, you're out of the scene here in the Metroplex. There is a "studio" collection at By Design in Arlington, but the nearest Brand Store is down in Houston. Some design bloggers have been very pleased with the selection and the pricing (see Gradon, Michelle, Kevin, and Joel), but others see BoConcept as a somewhat modern-bland step up the quality ladder from IKEA and Target (see Maxwell). Like its close kin West Elm and Design within Reach, the company is on the rise. In 2005-2006, profits were up 19.6% to 951.1 million DKK ($173 million).

A global retail firm based in Denmark, BoConcept's first store opened in Paris in 1993. The company is currently in the midst of expanding the number of Brand Stores and Concept Studios in 43 countries from Denmark to Dubai. According to their company site and some press, the company's goal is to open 5-6 new studios and 2-3 new stores per month. In the past year, grand openings have been held in Boston, Philly, and 5 stores in NYC, most recently in Dumbo, and the growth of the brand this year is focused on the US, Spain, Germany, and Japan.

All of which brings me to this advertisement (apologies for the photo quality) from Metropolitan Home's most recent issue. Sure it's a nice modern chair. But the intriguing thing is the text at the bottom. "Dallas (coming Spring 2007)". An internet search couldn't get me any more details, but I'd love to find out where to be for the opening. North Park? Victory? Design District? Alpha Road? Anyone have an idea?


The catalog has some nice samplings, but it's all pretty until you give it a trial sitting. It seems that soon we'll get ours.